Week-by-week ad uplift · MENFIT Power campaign · Meta × GA4 × Shopware · vs May 2026
June at a glance — with change vs May
Revenue (Shopware)
€1,852
May €2,155 · 25 orders
▼ -14% vs May
Avg order value
€74.09
May €79.81
▼ -7% vs May
New customers
18
May 24 · 75% of buyers
▼ -25% vs May
Ad spend (Meta)
€1,072
May €1,063 · 1 campaign
▲ +1% vs May
Blended ROAS
1.73×
May 2.03× · rev ÷ spend
▼ -15% vs May
MENFIT Power share
60%
May 54% of revenue
▲ +6pp vs May
Read this first. Spend was essentially flat MoM (€1,072 vs €1,063), yet revenue, AOV and new customers all fell —
June sold less for the same budget. Sales come from Shopware (source of truth); Meta tracks zero purchase events, so ROAS is blended
(revenue ÷ spend, incl. organic). GA4 captured only €934 (~50%) of real revenue. One bright spot: MENFIT Power held its share.
Week-by-week — Meta → traffic → sales (small figures = change vs previous week)
Week
Spend
Impr.
Link clk
CTR
CPC
Sessions
New users
Orders
Revenue
Power u
Power €
W1Jun 01–07no ads
—
0
0
—
—
17
13
3
€171
3
€166
W2Jun 08–14
€369start
26,782start
1,268start
5.50%start
€0.25start
231▲+1259%
146▲+1023%
5▲+67%
€366▲+114%
5▲+67%
€322▲+93%
W3Jun 15–21
€317▼-14%
19,443▼-27%
870▼-31%
4.90%▼-11%
€0.33▲+33%
229▼-1%
120▼-18%
11▲+120%
€725▲+98%
4▼-20%
€230▼-28%
W4Jun 22–28
€302▼-5%
17,295▼-11%
808▼-7%
4.79%▼-2%
€0.36▲+9%
206▼-10%
102▼-15%
5▼-55%
€268▼-63%
1▼-75%
€64▼-72%
W5Jun 29–302-day
€85▼-72%
5,688▼-67%
179▼-78%
3.43%▼-28%
€0.43▲+19%
28▼-86%
16▼-84%
1▼-80%
€322▲+20%
5▲+400%
€322▲+400%
JUNE
€1,072
69,208
3,125
4.98%
€0.31
711
397
25
€1,852
18
€1,104
Green = up week-over-week, red = down (for CPC the colours flip — cheaper is better). W5 is a 2-day partial week, so its drops are expected, not a trend.
Ad spend vs MENFIT Power units sold
Spend held ~€300–370/wk through W2–W4 then tapered. Power-unit velocity did not scale with spend
(5 → 4 → 1 across the full ad weeks); W5's spike is a single 5-unit bulk order over a 2-day window.
The uplift signal — traffic exploded when ads switched on
GA4 sessions/week. W1 ran with no ads (17 sessions). Ads launched W2.
// BASELINE (W1, no ads) → AD WEEKS (W2–W4 avg)
Site sessions
17 → 222
+1206%
Orders / week
3 → 7.0
+133%
Revenue / week
€171 → €453
+164%
Power units / wk
3 → 3.3
+11%
The campaign drove a step-change in traffic and total store demand — but
Power-specific units barely moved. The ad ("Libido steigern") pulled new visitors who converted across the catalogue.
Conversion funnel (Meta-tracked, June)
Impressions
69,208
ad views
Link clicks
3,125
CTR 4.98%
Landing page views
2,722
87% of clicks
Add to cart
143
5.3% of LPV
Initiate checkout
32
22% of ATC — big drop
Orders (Shopware)
25
incl. organic + returning
The sharp cart → checkout drop (143 add-to-cart → 32 initiate-checkout) is the
clearest leak. Add-to-cart/checkout are pixel events and undercount; the orders row is Shopware actuals.
Creative fatigue watch — CTR falling, CPC rising
Across the ad weeks CTR slid 5.50% → 3.43% while CPC climbed €0.25 → €0.43 —
a textbook fatigue curve on a single creative set.
Insights
June underperformed May on the same budget. Spend flat (+1%), but revenue −14%, AOV −7% and new customers −25%. The media got cheaper (CPC €0.62→€0.31) but converted worse.
Ads still work as a traffic engine. Switching the campaign on lifted weekly sessions ~1206% (17 → 222) and weekly revenue ~164% vs the organic-only W1 baseline.
Spend isn't reaching MENFIT Power. Power units ran 3 → 5 → 4 → 1 while ~€330/wk went in — though Power's revenue share rose to 60% (+6pp vs May), so it held up better than the rest of the range.
Creative is fatiguing. Within June, CTR −38% and CPC +74% on one creative set.
Measurement is broken in two places. Meta logs 0 purchases (no ROAS, no purchase-optimised bidding); GA4 sees only ~50% of real revenue.
Recommendations
Fix the Meta purchase pixel first. No purchase event = the algorithm optimises for clicks/ATC, not buyers. Do this before scaling spend.
Refresh creative now. 3–4 new hooks to break the fatigue curve. Test a Power-specific angle against the current "Libido" creative.
Plug the checkout leak. 143 carts → 32 checkouts. Audit shipping cost/visibility, payment options and mobile checkout before adding spend.
Investigate the MoM dip. Same spend, fewer sales than May — check for seasonality, a landing-page/price change, or creative that stopped converting.
Hold spend, don't scale, until tracking + creative are fixed. At 1.73× blended (down from 2.03× in May) there's no headroom to scale profitably yet.
// SOURCES · SALES: Shopware 6 Admin API (menfit.com), gross amountTotal · TRAFFIC: GA4 property 518453521 (Europe/Berlin) ·
ADS: Meta act_257999488596895, campaign "Libido steigern" (= MENFIT Power)
// CAVEATS · Weeks are 7-day buckets from Jun 01; W5 = 2-day partial · W1 had no ad delivery (organic baseline) ·
Meta tracks 0 purchases → ROAS is blended (rev ÷ spend) · GA4 revenue ≈ 50% of Shopware actuals ·
May = whole-month totals
// Generated 2026-07-01 · Propaganda Solutions