MENFIT — Week by Week · Campaign Status

▸ Last week, October to date, and the last 24 hours

Oct 14–20: 0 orders, €0.00, 0 new and 0 returning customers. The week before (Oct 7–13) had 8 orders / €459 / 5 new and 3 returning customers, all paid. The shop itself is up (menfit.com, power.menfit.com and the Power product page all answered HTTP 200 at 08:24, both sales channels active), so this is not a shop outage: it is seven days without paid traffic. Meta delivered nothing from 14 Oct, GA4 sampled 9 sessions in the week (Paid Social 1, Direct 6), and no Direct or organic order arrived either — the first zero-order week since this dashboard started.

What the account shows (read 21 Oct, 08:24 CEST). Campaign "Libido steigern": Active, daily budget €65.00 (was €55.00). Ad set "Static – Purchase": Active, last edited Tue 13 Oct 16:21 — Sabina's reallocation: New Ad 12 (36% of spend Sep 29 – Oct 13, no purchases) is paused; New Ad 11, 13, 14, 10 and the video are marked Active. Account status normal. Since that edit the account has recorded €0.00 spend and 0 impressions on every day through 20 Oct; the only account event since is a Meta-generated automatic audience on 16 Oct. So the reallocation was executed, but delivery did not resume. Checked read-only on 21 Oct 08:25–08:45 CEST: Meta reports the ad set's last spend as €30.56 on Tue 13 Oct and €0.00 on every day since, including today; the five live ads show "Learning", €0.00 spent, "Using campaign budget"; the ad set is scheduled "27 Jan 2026 – ongoing", bid strategy Highest volume, audience Germany, men 30–65+, no custom audiences; billing is in order (balance €605.42, no payment due, next charge 22 Oct, Meta's daily limit €648.17 not reached, card on file); account status normal. Also checked by 09:20: no campaign spending limit, no ad set spending limit, no end date, ads run all the time; Account Quality shows no outstanding issue on the Menfit AG account. Day by day: Mon 12 Oct €52.97, Tue 13 Oct €30.56 up to the 16:21 edit, then €0.00 and 0 impressions on every day through 21 Oct. None of the visible settings explains it, so the cause stays unverified; the practical fix today is to duplicate the ad set and publish the copy (a clean auction entry) and to open a Meta support case on the original. To be precise about what was paused: individual ads (New Ad 12, New Ad 2, New Ad 5) were paused on 13 Oct; the campaign and ad set were never paused. Full timeline and checks: MENFIT_Incident_Meta_Delivery_2026-10-21.md. Separately: the OpenAI Ads Manager account was set up by Michael on 14 Oct; at 07:40 on 21 Oct it listed zero campaigns under MENFIT AG — implementation status pending reconciliation with Sabina.

The last 24 hours (Tue 20 Oct): 1 sampled session, 0 orders, €0.00 spend.

October vs September to date (same 20 days, Europe/Berlin). Oct 1–20 = €729 / 12 orders (all paid) / 8 new + 4 returning customers / AOV €60.71, against Sep 1–20 = €919 / 12 orders (11 paid, €824.93; one Klarna order cancelled at payment) / 8 new + 4 returning / AOV €76.54. Orders are level; revenue is -21% (−12% on paid orders only) because September's window carried a Routine bundle and more 3-month Power while October's basket is Protection-led. Meta spend Oct 1–20 €738 (all in the first 13 days) vs €1,104 for Sep 1–20 → revenue ÷ spend 0.99 vs 0.83. Through 13 Oct the month was running +86% ahead of September's first 13 days; the dark week has taken that lead back to level.

Product mix, Oct 1–20 (units · product line-item value before codes and shipping): Protection 3-month 5 · €299.40 · Power 3-month 4 · €277.92 · Protection 2-month 2 · €89.82 · Performance 3-month 1 · €59.88 · Power 1-month 1 · €28.95 = €755.97; order totals are €728.53 after one MENFIT25 code (−€32.34) and €4.90 shipping. Protection is 51% of product line value and 7 of 12 orders, with no Protection ad running (Michael handles Protection; the agency test set was dropped on 13 Oct). Sep 1–20 for comparison (line value €920.60; totals €918.53 after a −€6.97 newsletter code and €4.90 shipping): Power 3-month 4 · €374.40, Protection 3-month 5 · €280.50, one Routine bundle €79.00, Power 2-month €78.00, Protection 2-month €44.20, Power 1-month €39.00, Performance 1-month €25.50.

▸ Status of the four actions from 12 Oct

1 · Reallocate inside the ad set — done 13 Oct, but the campaign then stopped delivering. New Ad 12 (€307.27, 36% of spend Sep 29 – Oct 13, 0 purchases) is paused; New Ad 11 (€0.92 per landing-page view, 1 purchase), 13 (1 purchase) and 14 (3 checkout starts) are active; budget raised to €65/day. Delivery since: zero. Until the ads serve again the reallocation cannot show a result. Today: read the ad-level delivery status in Ads Manager, resolve whatever is holding it, and confirm spend resumes within 24 h.

2 · Conversions API — not yet in place. Pixel: 1 purchase recorded in October against 12 real orders. Funnel Oct 1–20: 540 link clicks → 452 landing-page views → 38 add-to-cart → 9 checkout starts → 1 pixel purchase. Cost per landing-page view €1.63, per add-to-cart €19, per checkout start €82. Server-side purchase events from Shopware remain the biggest lever once the account is delivering again. Google Ads also flagged "Google tag issues likely impacting measurement" for 696-422-0345 on 20 Oct — the same tracking gap.

3 · Broad second ad set with customer exclusions — not built yet. Frequency on the existing audience was 3.7 over Oct 1–13 (43,268 impressions on 11,787 people), CPM €17.05, link CTR 1.25%. A week of no delivery does not reset that; the saturation point is unchanged when the ads come back.

4 · Protection — agency test set cancelled 13 Oct; Michael handles Protection. Protection is still what the shop sells most when it sells: 51% of October product line value, 7 of 12 orders. The dashboard keeps reporting it; no agency Protection ad is planned. Every Meta click still lands on /menfit-power-landing; the move to power.menfit.com waits on the GTM/GA4 fix (access requested from Michael 14 Oct).